The request
A private client in Riyadh asked for three Paddock Club passes for the Abu Dhabi Grand Prix. The passes had been sold out for months, and the request came in on a Tuesday morning.
What we did
Our team in Asia started work while Europe was still asleep, working our hospitality contacts. Once European offices opened, the team worked the calls together. The fifth call secured the passes.
The outcome
Three passes were confirmed the same afternoon, with payment and delivery handled by us.
“Paddock Club for Abu Dhabi had been sold out for months. I asked on a Tuesday morning and had three passes confirmed by the afternoon. I still don't know how they did it, and I've stopped asking.”
Private client, Riyadh
Why it worked
- A team spread across time zones, so the request was worked from the moment it arrived
- Direct relationships with hospitality partners at major sporting events
- Persistence: the passes came through on the fifth call, not the first
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