Every summer brings the same question. Where should we go?

But over the past few years, that question has quietly evolved. Today’s luxury travellers are not chasing the most photographed beach clubs. They are looking for places that feel intentional, private, and aligned with the people they actually want to be around.

In 2026, the most desirable beach clubs are not necessarily the most visible. They are the ones that feel effortless, refined, and thoughtfully curated.

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What Worthy Beach Clubs Look Like This Summer

Prestige is no longer defined by popularity alone. This year, the most exclusive beach clubs share a few clear characteristics:

• Intimate scale with limited capacity
• Tables spaced for privacy rather than density
• Food quality as central to the experience, not secondary
• A curated, considered crowd
• Service that feels intuitive rather than performative

Luxury hospitality research continues to show that high net worth travellers now prioritise quality of experience over visibility. It is less about being seen everywhere and more about being exactly where you should be.

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The French Riviera’s Refinement

Along the Riviera, a new generation of beach clubs is emerging. These venues are design led, discreet, and often backed by established hospitality or fashion groups experimenting with elevated concepts.

Classics such as Club 55 and Le Club Dauphin still hold their place, but only when timing and positioning are right. Without that alignment, even the most iconic venues can feel exposed.

Increasingly, we are seeing demand for places such as Casa Amor and Indie Beach. They are not competing with legacy institutions. They operate on a different rhythm entirely. Less spectacle, more tone.

Here, the setting matters as much as the crowd. Positioning defines the experience.

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Ibiza, Reinvented

Ibiza remains relevant, but the priorities have shifted. Rather than the loudest names, clients are gravitating towards venues such as Beso Beach and Casa Jondal. These spaces focus on atmosphere, refined cuisine, and well considered spacing. Areas like Cala Nova are also attracting a more low profile international clientele.

The tone is becoming increasingly understated. Luxury is quieter than it once was.

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How Access Really Works

This is where most people miscalculate. Online availability rarely reflects real access. Many of these venues prioritise returning guests, referrals, and trusted networks before opening tables to general booking platforms. In 2026, the right beach club is not simply about location. It is about whether the environment reflects how you want to spend your time and who you want to spend it with.

At Instacoins Concierge, our role is not simply to secure reservations, it is to ensure alignment. In luxury today, access alone is not enough. The right setting, at the right time, with the right crowd is what truly defines the season.